“For us to be a global company, we wanted to make sure that the manufacturing responsibilities and capabilities were up to par with every other motorcycle brand out there,” Poland explained. It bears mention that Royal Enfield North America is only about three years old. He's finally beginning to execute because the company's finally making money. That’s how they are advancing in the market. No other brand in India engages with the customers like Royal Enfield. Royal Enfield photo. The modern features like an electric starter, disc brakes have made it much easier to ride than the previous generation Royal Enfield bikes. The increased spending power means that the young ones are getting the products that they always liked. Royal Enfield's flagship showroom in Milwaukee. And to that problem Copes and his team feel like they have a solution with a growing lineup of affordable and approachable machines. “These bikes are built in Oragadam and it's an open truck ride to the ports. But is it reliable? If you ask Copes, he feels a big part of the decline of motorcycling in America has to do with the fact that motorcycles have gotten too big, too expensive, and too powerful to the point of being intimidating. Providing this level of customer service requires a lot of attention at the dealership level. I’ll also be looking at the service schedules and talking to owners to really find out if this bike is worth the money…, First impressions were that this thing is heavy. Now, these products may not be radically different from the current line-up but they keep the brand in news. It's gonna take five, 10, 20 years. “He's been thinking about this for 20 years. The chromed-plastic indicators and tail-light are a little cheap looking. Lovely classic-looking engine; shame about the QR code on the cylinder head. If the lack of competition caused stagnation, new competitors sparked innovation. You can feel the Quality difference between those and the 650 twins. Customisation is also one of the main reasons of Royal Enfield’s popularity in India. Earlier, the gear-lever was put on the right-hand side but now it has been shifted to the left-hand side, making it much easier to use. They have become much more conventional too. I currently own a, . “Siddhartha Lal, the CEO of Royal Enfield, is an amazing and strategic thought leader,” Copes tells me. “For years, Royal Enfield was just a domestic brand in India with independent distributors buying crates of bikes and shipping them around the world, but Royal Enfield wasn't managing that. By continuing to use this website you give consent for cookies to be used. But being said that, those are all minors and will not effect it's reliability. We have updated our Privacy Policy. Royal Enfield photo. For information including how to stop them, click, Third Party Fire and Theft Motorcycle Insurance, https://rewards.bennetts.co.uk/rewards/tell-us-about-your-royal-enfield-interceptor.

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