That is how the BMW X2 was born. In 2021 a quarter of all new BMW Group vehicles will be electrified. 2. This displays plans for the future and allows an organization to run like a well-oiled machine. We focus on our customers and fulfil their diverse needs worldwide. TO: The Board of Directors Intelligent lightweight construction is one of the key technologies for future mobility. BMW and the Automobile Industry 6 Every one of our products meets our customers’ high standards – and therefore ours, too. We aim to build a sustainable future and make mobility an emotional experience. For further details about our use of cookies, or to change your preferences at any time, please click “More information”. Customers and markets all over the world have different mobility needs – due, in part, to different laws. 2.1.1 PESTEL Analysis (Macro-environment) 3 This Gran Coupé previews the future experience of electromobility under the BMW Group Strategy. BMW is a German prime leading luxury automobile company. This is how we achieve maximum effectiveness and lead the company to shared success. Table of Contents 2.0 SFA Analysis 3 Strategic analysis of the BMW Group ABSTRACT The BMW Group is a leading manufacturer within the premium segment of motor vehicles. We take responsibility for the mobility of tomorrow with a compelling offering and through sustainable management. The BMW iNext will then become the first series-production car to combine electric and autonomous driving with new connectivity options. The BMW Group has built up a own competence centre for battery cells in Munich, where we have pooled all our knowledge in battery cell chemistry, mechanics and physics. 08002676 | The BMW Group installed modular, scalable and intelligent architectures at its plants. 2.2.2 Core Competences 7 Conclusion 21 Cycle of competition underlines the various drifts between competitors with time. Or intelligent methods of automation, in which collaborative robots take care of energy-consuming tasks. To answer this question, we are developing vehicles today for the individual mobility of tomorrow. 1.0, 1) Title Page: Planning process The BMW Group seeks to connect people, vehicles and services. With the formation of IONITY, we are also taking action in charging infrastructure. BMW – “The Ultimate Marketing Machine”-----------------------------------P.12 SWOT 17 BMW is one of a few auto brands that has stood the test of time. This report analyzes the strategy of the company and evaluates it with regards to long-term valuecreation as well as sustainability. DATE: 29th of February 2012 The BMW Group is responding to this with a highly flexible vehicle architecture and a production system that can build a wide range of drive train variants on the same production line. Word Count: With the BMW i3, we became the first premium manufacturer to bring our own independent concept for urban, electric-powered mobility to the roads, back in 2013. Strategic Appraisal 2.2. In BMW Company The central component of this collaboration is an IT system for intelligent management of energy systems. The storage facility uses old batteries from BMW i3s to optimise energy flows at the plant. 20/4/2010 BMW Case Study More than 2,000 employees based here will use agile working methods to shape the next steps towards fully-automated driving. The Associated Press. We therefore decided to focus all our expertise in vehicle connectivity and automated driving at a new campus in Unterschleissheim, outside of Munich. We call this “360° Electric”.

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