They were sent out to influencers and people who had recently been through difficult times. Ecover released a promo for gender-neutral perfume called ‘L’Eau de Bébé’ that smells like a newborn baby. ALL Cause Related Environmental Fashion Food & Drink Health & Beauty Retail Sport Topical Travel, Burberry launches its “Singing in the rain” ad whilst teaming up with Marcus Rashford. We wanted to use that positive stereotype of our fellow Finns and create a totally new kind of drive-thru service”. Subscribe to our monthly newsletter bringing you a round up of great creative work to your inbox. By creating exclusivity. Cause y’all looking thirsty. Joining forces with Parley for the Oceans, the company celebrated the Week of World Oceans Day. #19 British Army joins forces with the Night’s Watch to launch Game of Thrones. #10 Bloomin’ lovely! Like The Blair Witch Project, which pioneered this type of hype-building mystery promotion, Cloverfield was a hit. To turn the Romanian’s attention to the overlooked positive news of the country, Coca Cola Romania launched an inspiring campaign with the hashtag #halffull, and an innovative package. THANK YOU guys for all the support this year. © 2020 Adweek - All Rights Reserved, The Criticality of Communications in Health, Rachel Maddow Will Quarantine After Having Had a Close Contact Test Positive For Covid-19, What Inspire Brands’ Purchase Means for Dunkin’ and Its Agencies, Meet Decision Desk, the First to Call the Election for Joe Biden, CNN Is Most-Watched For Day 3 Election Coverage, AgencySpy Dog of the Year Awards, Round 4, Why Agencies Need Insight Into Their Operations, How Parenting Brands Can Gain Loyalty During Challenging Times, How Brands Are Driving Direct-to-Consumer Sales, Shopper Insights to Drive Your D-to-C Strategy. They might be the most iconic cereal packages in the history of cereal packages but Kellogg’s felt it was time for a change. Video marketing can be used just about anywhere. The goal could be increasing awareness for a product, service, business or organization, drive new revenue, or help with turnaround. Why you remember it: Because you had to demand it. Here we bring you the 20 most viewed ads from The Drum's Creative Works in 2019. #BTS in Times Square! That’s why the company decided to give it a place it can truly live other than on IKEA’S own website and transitioned the print version to Pinterest. 10 November was ‘McHappy’ day in Argentina, an annual event that sees McDonald’s donate all the money from sales of its famous burger to cancer research. The new ads challenge you not to hear them: the opening of a can, the fizzing of bubbles and popping off a bottle cap. As was the case for Burger King. The key is in the connection – as we’ll see here, the campaigns that have won the most conversation online in 2019 have been ones that involve big-name celebrities that people love (see entry 20 for an example), that get people excited about a big announcement (see entry 17), or that provide a lot of value in themselves (see entry 13). They are also designed to be inclusive so parents, teachers and fellow students who are sighted are able to interact as well. To kick off Pride Month, Sephora decided to celebrate the LGBTQ, Non-Binary and genderfluid people with a video and a beautiful message. Here's a small handful of some of the best. Bonus: Take a look at some of the best Digital Marketing Infographics of 2019! The Nintendo Switch is a much-loved console – the brand recently revealed that it had sold a total of 36.87 million systems. Explore the latest, and greatest, creative work from around the globe. There were parody posters, custom emojis, a feud with Wolverine (and Hugh Jackman), a costume reveal via faux-nude spread, and a flaming bag of poop yule log, to name just a few campaign highlights. “So it only seemed appropriate to provide consumers a way to combine the two, literally.”. Did it work? The basic tenets of it, such as crafting powerful messages and arousing curiosity still remain. The heroes of DC Comics save the day in fictional cities, like Metropolis. Ryan Reynolds, the voice of Pikachu, tweeted the link under the guise of alerting Warner Bros. #17 Ecover release baby-scented perfume “L’eau de bébé”. Two years after Deadpool was released, Reynolds and the Fox marketing team went even harder with the promotion of Deadpool 2, taking over the DVD covers of other popular movies at Walmart and handling Stephen Colbert’s late-night monologue duties, before going further yet for in its meta promotion of Once Upon a Deadpool. Best Offline Marketing Campaigns. The device was limited edition and the only way to get your hands on one was by following Twix on Instagram and wait for the official rules of the contest. #Kai of #EXO (@weareoneEXO) has become a Gucci ambassador!!! Having totally failed to deliver an April round-up (damn my day job) – here’s a special double edition round-up of the best creative PR activations and marketing stunts from the last 8 weeks. Styles is often photographed in Gucci attire (for example, at the Met Gala). The campaign starring real-life influencers revolves around 3 videos featuring a series of scenarios in which real-life influencers have a hard time. To help you I’ve divided the campaigns into 3 main categories: So please, grab a seat and enjoy this feast of inspiration, cherry-picked just for you.
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